In the initial discovery call, we discovered that Linda needed a system for selling her books and she was not currently collecting leads that were visiting her site nor was she nurturing them.

She had tried collecting emails in the past but she had been doing it in an inefficient way. She had also tried selling her book but in an non automated fashion.

To increase the visitors to the website, we needed to show a clear value proposition.

The main issue I faced was that I was getting plenty of natural traffic, but I had not been doing a good job at converting those people into paying customers.

Based on the analysis of her website and services, we prioritised creating a high converting landing page for her book.

At the same time, we

• developed a sales funnel aimed at collecting visitor’s email
• Enhanced Google Search Engine Optimisaion (SEO) to generate more traffic from google search for both services and blog articles
• Refined existing website  user flow and page design, designed to massively increase collection of emails collected.
• Updated her website to a more modern theme.

With these enhancements and overall automated sales process in place, we then helped generate leads via social media channels.