In the initial discovery call, Kara (CEO of Pet’s Eye View) felt her online business was not getting enough appointments.

She tried facebook advertising previously but she didn’t get a return on investment. She reached out to us for an initial audit of her campaign. Based on the initial review of her campaign, we identified several issues with her landing page and advertisement.

To increase the visitors to the website, we needed to show a clear value proposition.

The main complain from my clients was that my website was very messy and they don’t know what are the services I offer.

Based on the analysis of her website and services, we prioritised creating a powerful converting sales funnel.

At the same time, we

• developed a sales funnel aimed at collecting visitor’s email
• Enhanced Google Search Engine Optimisaion (SEO) to generate more traffic from google search for both services and blog articles
• Refined existing website  user flow and page design, designed to massively increase collection of emails collected.

With these enhancements and overall automated sales process in place, we launched a Facebook Campaign.